Our ingredients are kept to the bare minimum. There is nothing added unless it is absolutely necessary.

That is why there are only 5 ingredients in our Cleverpop Lollipops! To find out more just click on each ingredient listed below. Further information is provided by Wikipedia.


Isomalt is a natural sugar substitute that is manufactured from beet sugar. It tastes more like sugar than any other sugar substitute.

Sugar beetIsomalt is a sugar alcohol, a type of polyols. Sugar alcohols occur naturally in foods such apples, pears and hedgerow fruits. It is a hybrid between a sugar molecule and an alcohol molecule (hence the name “sugar alcohol”) and our bodies do a poor job of digesting and breaking them down in the small intestine as there are no enzymes present which can do this.

It is therefore treated like fibre by our bodies and helps maintain our good bacteria. Isomalt is sugar free and suitable for diabetics (there is no effect on blood sugar). It has 60% of the sweetness of glucose but we haven't used any artificial sweeteners to counter this, just fantastic world leading natural flavours. 


Vitamin C

Cleverpop contains 100% of the recommended daily amount of Vitamin C in each and every lollipop! This promotes well being.

OrangeVitamin C is also known as Ascorbic acid. It is a naturally occurring organic compound with antioxidant properties.

Plants produce ascorbic acid from glucose. So isn't the Vitamin C in fruits and vegetables a better and more natural source?

Well, the human body recognises all sources as the same vitamin. But for effective uptake it does need a 'cofactor'. Vitamin C derived naturally from plants has cofactors in the form of bioflavonoids. They increase the bioavailability of vitamin C by 30 percent. There are many cofactors, scores yet to be discovered, that are naturally found in food. They work hand in hand, helping the human body absorb essential nutrients. Their job of making essential nutrients more digestible is vital to human health.

Our products use ascorbic acid together with fruit and vegetables in our colours and flavours, giving enough bioflavonoids to enhance uptake. So choose Cleverpop over an expensive Vitamin C supplement, where ascorbic acid is an isolate!

To find out more about Vitamin C please see the Wikipedia Page


Natural Colourings

Our colours are made from fruits and vegetables!

They are simply the best money can buy, derived with techniques that extract materials gently from fruits, vegetables and spices.

For example our strawberry lollipop contains colouring found naturally inside carrots and apples. These concentrated pigments are carefully extracted from the original vegetable purified whilst retaining the natural colour and added to our lollies in the lowest possible amounts whilst giving a convincing colour.

To find out more please see the Wikipedia Natural Colourings article


Natural Flavours

Our great natural flavours are made from the actual fruits so taste real!

Like our natural colours, our flavouring are sourced from naturally occuring fruit and vegetables. For example our strawberry lollipop contains flavourings from real strawberries and apples.

For more information about natural flavours please see the Wikipedia Natural Flavours article.


Citric Acid

Cleverpops contain the natural preservative Citric Acid which also enhances flavour.

Citric Acid is found naturally in citric fruits such as lemons, limes, grapefruit and oranges at high levels.

Citric acid is a weak organic acid. It is a natural preservative and is also used to add an acidic, or slightly sour, taste to foods and soft drinks. In biochemistry, the conjugate base of citric acid, citrate, is important as an intermediate in the citric acid cycle, which occurs in the metabolism of all aerobic organisms.